What Happens to Energica After Ideanomics Takeover And MotoE Exit?Onward and upward.

What Happens to Energica After Ideanomics Takeover And MotoE Exit?Onward and upward.

Tags : What Happens to Energica After Ideanomics Takeover And MotoE Exit?
Onward and upward.


Energica Motor Company has had a landmark year in 2021. Electric motorcycle brand expanded its network in the U.S., Taiwan, and Singapore. Additionally, the firm expanded its development projects with Reinova and Mavel, bolstered by a 91-percent sales growth in 2020. Then came the acquisition.

Tags : What Happens to Energica After Ideanomics Takeover And MotoE Exit?
Onward and upward.

Ideonomics, a U.S. electric vehicle firm, purchased a 70 percent stake in the brand in September 2021 and immediately planned another U.S. expansion. One month later, in October 2021, Dorna announced that Energica would no longer provide electric motorcycles to MotoE after the 2022 season. As Energica begins a new chapter in its story, CEO Livia Cevolini is working to broaden the boutique brand's appeal.

In his interview with Italian media outlet Moto.it, Cevolini said, “I'm talking about vehicles destined for all markets, not just the Asian market. We have lots of requests, and we're really excited about it. In the company our family comes from Formula 1 technology, so we started at the top because we have a great and long tradition. We will now use this technology to research other products.”

Energica will grow "synergistically" with Ideanomics' other electric mobility brands under the new ownership. It is certain that cross-pollination will help Energica develop new products, but Cevolini wants the brand to remain a two-wheeled specialist.

"The electric world is led by automobile manufacturers," Cevolini admitted. “When the customer realizes that the technology is ready, available, and reliable, sales of (electric motorcycles) will grow as well. The company (Energica) will bring our know-how to other vehicles, but not to the automotive industry."

Despite the company's change of direction, Cevolini isn't ready to give up on racing. Even as Energica expands into new markets and segments, its performance and racing roots remain. Ducati will act as the series' exclusive supplier from 2023-2026, but Cevolini hopes to see the series expand to a multi-make category soon after.

Cevolini concluded, "It would be my dream, and in a few years it would also be possible.". “I would say in a perspective we need it, we need real competition with many producers; these are the challenges that allow us to improve and grow.".

What Happens to Energica After Ideanomics Takeover And MotoE Exit?
Onward and upward.

Tags : What Happens to Energica After Ideanomics Takeover And MotoE Exit?
Onward and upward.

Post a Comment

0 Comments